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Sugar East came to life from the vision of Public Agenda as a sleek, midcentury styled upscale lounge that transports guests to another era, reminiscent of an NYC Speakeasy. A secret upscale bar located on Manhattan’s Upper East Side, Sugar East offers freshly sourced cocktail and menu ingredients, music playing through the early morning hours, and legal indoor smoking. Every element is a modern adaptation of classic design, based on Sugar East’s four pillars: escape, style, luxury, and play. Anchored by 4 colors, this hip bar features playful branding and artwork by noted Berlin-based agency Maison C.C. and illustrator Benedikt Rugar.
More than a New York City Speakeasy, Sugar East’s thoughtful design is complemented by bright flavors that accentuate the colorful cocktail menu created by Jeremy Strawn. Color, smoke and vivid flavors similarly animate Chef John Villa’s menu of small plates.
Elements of the decadent Havana High Life are integrated throughout visual and edible elements, including a nod to the fact that Sugar East is one of the seven remaining venues in New York City where tastemakers and troublemakers alike can grab a cocktail and an otherwise forbidden indoor late-night cigarette. 1. Sugar East is a venue in the Merchants Hospitality Portfolio, open Monday through Sunday from 5:00 PM. |  |
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Press
Time Out New York
The very best bars on the Upper East Side
Eater NY
18 Brand-New NYC Restaurants
The New York Times
Smokers Are Welcome at This Upper East Side Bar
Time Out New York
The best new summer cocktails in NYC
New York Post
Cocktail Hour
Time Out New York
Sugar East
Time Out New York
Sugar East
Grub Street
The Absolute Best Bar on the Upper East Side
Guest of a Guest
Sugar East
Drink NYC
Try These New Bars Coming to New York City This Spring
Haute Living
Quick Hits: Sugar East Brings Old Havana to the Upper East Side
The Daily Meal
What’s Happening New York City
Eater NY
A New Bar Where You Can Smoke Indoors — and More Intel
DNAinfo New York
Smoking Encouraged at New 'Mad Men'-Style Speakeasy on Upper East Side
amNewYork
Smoking lounge Sugar East opens on Upper East Side
Liquor.com
The 11 Best New Bars in New York
The New York Times
Rotating Recipes at Chefs Club Counter in NoLIta
Hours & Location
View Sugar East at 1125 1st Avenue,
New York, NY 10065 on Google Maps
Call Sugar East by phone at
212.832.4610
Contact:
Email Info@SugarEast or you can also reach us by phone at 212.832.4610.
Looking forward to hearing from you!