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Sugar East came to life from the vision of Public Agenda as a sleek, midcentury styled upscale lounge that transports guests to another era, reminiscent of an NYC Speakeasy. A secret upscale bar located on Manhattan’s Upper East Side, Sugar East offers freshly sourced cocktail and menu ingredients, music playing through the early morning hours, and legal indoor smoking. Every element is a modern adaptation of classic design, based on Sugar East’s four pillars: escape, style, luxury, and play. Anchored by 4 colors, this hip bar features playful branding and artwork by noted Berlin-based agency Maison C.C. and illustrator Benedikt Rugar.

More than a New York City Speakeasy, Sugar East’s thoughtful design is complemented by bright flavors that accentuate the colorful cocktail menu created by Jeremy Strawn. Color, smoke and vivid flavors similarly animate Chef John Villa’s menu of small plates.

Elements of the decadent Havana High Life are integrated throughout visual and edible elements, including a nod to the fact that Sugar East is one of the seven remaining venues in New York City where tastemakers and troublemakers alike can grab a cocktail and an otherwise forbidden indoor late-night cigarette.

1. Sugar East is a venue in the Merchants Hospitality Portfolio, open Monday through Sunday from 5:00 PM.


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